Meet the Founder

I’m Reisa Dingel, founder of Effortless Ledger, and a career accountant with a passion for clarity, compliance, and cannabis. After over a decade in corporate and public accounting, I knew I wanted to build something more aligned with my values—something that paired technical precision with purpose-driven work.

I’ve been on the inside of high-pressure audits, navigated internal controls across industries, and watched too many talented professionals get laid off while doing great work. I knew I wasn’t the only one craving more purpose, ownership, and transparency in business—and I saw those same needs mirrored in the cannabis space.

This is an industry where every penny must be tracked, every decision scrutinized, and yet so many financial professionals still don’t understand the nuance of cannabis accounting. That’s where we come in.

Why Cannabis?

I believe in the healing potential of cannabis, not just as a plant—but as a movement. It’s reshaping medicine, policy, and entrepreneurship. But with growth comes complexity—and cannabis businesses deserve advisors who understand how to protect and elevate their operations, not just survive them.

Our Promise

At Effortless Ledger, we believe great accounting is more than data entry—it’s strategy, storytelling, and support. We handle the backend so you can lead from the front, knowing your finances are clean, compliant, and working for you.

Reisa Dingel, Founder and Cannabis Accounting Specialist at Effortless Ledger

Contact us

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